Every Strong Claim Needs A Visible Support Structure
Every claim travels through five pillars — Product Capabilities, Customer Cases, Data Results, Approval Policies, and Applicable Conditions. A claim that breaks a pillar is flagged, with repair actions, before it ever reaches a website, deck, or ad.
What the product can actually do today, verified against the current release
Named customer outcomes that back a claim, not aggregate testimonial copy
Metrics with a source, a date range, and a method — not a rounded headline number
Legal and security constraints on what can be promised about data handling
Plan tier, contract term, or configuration required for a claim to hold
“Resolves complex cases without losing customer context”
Passes every pillar — this is the approved baseline claim.
“Cut response time in half”
Insufficient scope — only one customer case backs the half-time claim, and Data has no method or date range.
“Works with every CRM”
Structure breaks — the integration list is incomplete, so Capabilities and Conditions cannot carry a universal CRM promise.
“Eliminates the need for a support team”
Breaks at Capabilities and Policies — over-promises beyond scope and contract language.
Switch claims — the beam re-runs against all five pillars and flags exactly where it breaks.
Locks a claim for use with its mandatory conditions, evidence sources, permitted channels, and next review date attached.